Why BlackBerry Reluctant Sale Cheap Mobile Phones?

BlackBerry handsets are usually sold quite expensive at the beginning of the marketing, including the Z10 is priced at Rp 6.9 million. BlackBerry confirm they are not going to sell the new handset at a price too low. Why is that?

"You have to understand where you are playing (in the industry) and refused to talk about the segment, which you know there is no purpose and no value for shareholders," said CEO of BlackBerry, Thorsten Heins.

"You will not see us heading in the mobile segment of USD 50 or USD 60. This is not a BlackBerry," said that in quotes from BGR.

Z10 entry premium category which may not reach enough people. But Heins promised BlackBerry 10 handset at a price more affordable will be launched. Although it is not very cheap.

"You will see new products launched this year based BlackBerry 10, all have LTE capabilities, and the sale price toward the required people," he said.

Although sold at high prices, Heins claimed welcome in the developing markets of the Z10 is very good. As in India, there Heins claimed Z10 sold out.

"I was shocked when we launch it in India, how well sales of Z10 which is a high end device. I got an emergency call from the manager in India, said the stock runs out in two days. We strive add," continued the man's German nationality.