Nokia which originally was the leader of the smartphone market has now fallen exhausted building. Now, one of their main targets is to beat the BlackBerry in the corporate market segment.
The partnership with Microsoft, in which Nokia using Windows Phone OS, is expected to strengthen its position in the corporate segment. Nokia is getting aggressive in which the Mobile World Congress 2013, they introduced two new Windows Phone, Lumia 720 and 520.
"I was attracted to the customers (BlackBerry-red). Now is the right moment to enter the market," said Stephen Elop, CEO of Nokia.
"I am confident that our gambling with Microsoft provides an opportunity for us to take the third position," said head of sales Nokia, Chris Weber.
Got a strong position in the business market is crucial for Nokia as assessed with a BlackBerry, they are a tight battle to fight the market share gap dominated Apple and Samsung.
"The importance of winning consumer businesses a scale of 1 and 10 is 11," said Ramon Llamas of IDC research firm likens.
BlackBerry itself, although its market share is declining, still have a pretty strong position in corporate. But Nokia has the power in which the use of OS Windows Phone makes it easy synchronization with a computer company.
But the arrival of the BlackBerry 10 makes the BlackBerry has a new power. Even the Canadian company is claiming 3500 the government and the enterprise sector in North America is considering using BlackBerry Z10.
The partnership with Microsoft, in which Nokia using Windows Phone OS, is expected to strengthen its position in the corporate segment. Nokia is getting aggressive in which the Mobile World Congress 2013, they introduced two new Windows Phone, Lumia 720 and 520.
"I was attracted to the customers (BlackBerry-red). Now is the right moment to enter the market," said Stephen Elop, CEO of Nokia.
"I am confident that our gambling with Microsoft provides an opportunity for us to take the third position," said head of sales Nokia, Chris Weber.
Got a strong position in the business market is crucial for Nokia as assessed with a BlackBerry, they are a tight battle to fight the market share gap dominated Apple and Samsung.
"The importance of winning consumer businesses a scale of 1 and 10 is 11," said Ramon Llamas of IDC research firm likens.
BlackBerry itself, although its market share is declining, still have a pretty strong position in corporate. But Nokia has the power in which the use of OS Windows Phone makes it easy synchronization with a computer company.
But the arrival of the BlackBerry 10 makes the BlackBerry has a new power. Even the Canadian company is claiming 3500 the government and the enterprise sector in North America is considering using BlackBerry Z10.
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